Quick Definition

SWOT Analysis is a strategic planning tool used to identify and assess the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Examples

• 1A startup conducting a SWOT analysis to determine its competitive position before launching a new product.
• 2A corporation using SWOT analysis during annual strategic planning to evaluate its market position and growth potential.
• 3An investor performing a SWOT analysis on a potential investment to assess risks and opportunities.

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