Quick Definition

A marketing strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Examples

• 1A company launching a new product might use a combination of social media marketing, influencer partnerships, and email campaigns to increase awareness and drive sales.
• 2A local restaurant might focus on location-based advertising and loyalty programs to attract and retain customers.
• 3A tech startup may employ content marketing through blogs and webinars to establish thought leadership and attract business clients.

Tags