Contribution Margin
📈 Investing
intermediate

Quick Definition

Contribution margin is a measure of a company's profitability, calculated as sales revenue minus variable costs.

Formula

Contribution Margin = Sales Revenue - Variable Costs

Examples

  • 1A company sells a product for $100, which has a variable cost of $60. The contribution margin is $40 per unit.
  • 2In a service business, if the charge for a service is $150 and the variable costs (like labor and materials) are $90, the contribution margin is $60.
  • 3During a sales campaign, a product's price is reduced to $80 from $100, while maintaining the same variable cost of $60, resulting in a reduced contribution margin of $20.

Tags

profitabilitycost-managementrevenue-analysisfinancial-analysisbusiness-strategy