Quick Definition

A business model outlines how a company creates, delivers, and captures value, in economic, social, or other contexts.

Examples

• 1A subscription-based model like Netflix, where customers pay a monthly fee to access content.
• 2A freemium model used by Spotify, offering free basic services with the option to upgrade for premium features.
• 3A direct sales model, as seen with companies like Apple, which sells its products through its retail stores and online platforms.
• 4A franchise model like McDonald's, where individual franchisees operate locations under the brand's business system and guidelines.

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