Quick Definition

Business-to-consumer (B2C) refers to the process where businesses sell products or services directly to consumers, bypassing any intermediary.

Examples

• 1An online retailer like Amazon selling goods directly to customers.
• 2A streaming service like Netflix offering subscriptions directly to viewers.
• 3A local bakery that sells pastries directly to customers through its storefront.
• 4A software company offering downloadable consumer software directly from its website.

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